DadJokesDawayne
Media Kit
Everything you need to know about working with Dawayne — the dad joke guy your algorithm keeps pushing on you.
By the Numbers
8M+
Total Views
Across all platforms
3.6M
Accounts Reached
Last 90 days
99.4%
Non-Follower Reach
Viral discovery rate
+4,956%
Reach Growth
Jan–Apr 2025
161K
Likes
Elephant series top video
64K
Shares
Elephant series top video
34K
Saves
Elephant series top video
5.7M+
Elephant Series Views
Combined across all videos
Stats based on Instagram insights. Numbers shift as content continues to circulate — trajectory is up.
About Dawayne
The dad joke guy Boise didn't know it needed
Dawayne is a Boise-based content creator and social media manager who built a following by telling dad jokes to coworkers, bar guests, and anyone who'd stand still long enough. What started as a joke told to a coworker named Iain turned into a viral series with over 8 million views.
He creates authentic, family-friendly short-form video content — the kind people actually watch, share, and save. His content lives at the intersection of bar culture, dad humor, and Boise realness. No filters, no scripts, just real reactions.
Dawayne also manages social media for Solid Grill & Bar and Liquid Boise, giving him a unique perspective on what makes branded content actually work.
Platforms
Content Style
Brand Assets
Logo & Visual Identity
Circle Badge
Primary logo — use on dark backgrounds
Silhouette
Icon / favicon use — coral glow variant
Brand Palette
Warm Amber Gold
#E8A830 — Primary — headings, highlights
Dusty Coral
#D4735A — Accent — CTAs, interactive
Dark Charcoal
#1A1A1A — Background
Cream White
#F5F0E8 — Body text
For logo files and brand guidelines, email [email protected]
Collaboration Rates
Let's Make Something Real
All rates are flexible and negotiable. The right fit matters more than the price tag — reach out and let's figure it out together.
Single Reel / Short
NegotiableOne dedicated short-form video featuring your brand, product, or venue — shot in Dawayne's natural style.
- ✓1 original reel (60s or under)
- ✓Organic brand integration
- ✓Posted to Instagram + TikTok
- ✓Usage rights included
Minimum 24hr turnaround after brief approval.
Content Series
NegotiableA recurring series of videos built around your brand — the format that made the Elephant Joke go viral.
- ✓3–6 videos (or more)
- ✓Consistent series format
- ✓Cross-platform posting
- ✓Series branding / intro card
- ✓Performance recap after each drop
Best for venues, restaurants, and local businesses.
Social Media Management
NegotiableFull social media management for your brand — content creation, scheduling, engagement, and strategy.
- ✓Content calendar
- ✓Original short-form video
- ✓Caption writing
- ✓Community engagement
- ✓Monthly performance report
Currently managing @solidgrillandbar and @liquid_boise.
Brand Ambassador
NegotiableLong-term partnership where Dawayne becomes an ongoing voice for your brand across all his content.
- ✓Ongoing organic mentions
- ✓Dedicated collab content
- ✓Event appearances
- ✓Exclusive category rights
Event Appearance
NegotiableLive hosting, comedy sets, or in-person activations at your venue or event.
- ✓Live performance / hosting
- ✓On-site content creation
- ✓Social coverage of the event
- ✓Audience engagement
Boise area preferred. Travel negotiable.
Not sure what you need?
Every brand is different. If none of these fit exactly, reach out anyway — Dawayne is open to custom arrangements, trade partnerships, and creative collabs that make sense for both sides.
A note on rates: Dawayne believes in honest partnerships over inflated rate cards. Rates are flexible, negotiable, and always discussed upfront. Trade partnerships, barter arrangements, and long-term deals are all on the table. The goal is content that actually works — for both of us.
Audience Demographics
Who's Watching
Based on Instagram insights, last 30 days (Mar 14 – Apr 12, 2025).
Top Age Ranges
Gender Split
Predominantly male audience — strong fit for brands targeting men 18–44.
Top Countries
English-speaking markets dominate — content travels internationally.
Current Partners
Who I'm Already Working With
Get In Touch
Ready to Work Together?
Drop an email, slide into the DMs, or just show up at Solid Grill & Bar on a Tuesday. Dawayne's pretty easy to find.